Fire it up was used just before the national anthem in the stadium! 80,000 people experienced it there...!!!!
5:39 PM Feb 7th
It may or may not be on TV. It's in the stadium of the game. Again thanks to
@NFL 4:50 PM Feb 7th
Fire it up is being used in the stadium, not CBS. So stoked though!
4:48 PM Feb 7th
2:27 PM Feb 5th
Sunday, Super Bowl stadium, "Fire it Up" will be used with a video montage. Thanks
@nfl !!
#SB44 2:21 PM Feb 5th