Fire it up was used just before the national anthem in the stadium! 80,000 people experienced it there...!!!!

5:39 PM Feb 7th

It may or may not be on TV. It's in the stadium of the game. Again thanks to @NFL

4:50 PM Feb 7th

Fire it up is being used in the stadium, not CBS. So stoked though!

4:48 PM Feb 7th

The hash tag worked...! http://tweetphoto.com/10511937

2:27 PM Feb 5th

Sunday, Super Bowl stadium, "Fire it Up" will be used with a video montage. Thanks @nfl !! #SB44

2:21 PM Feb 5th